In a very earth exactly where tech CEOs usually keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that several dare to tread. Given that the co-founder and CEO of Scentbird, among the major fragrance subscription providers in North The united states, Mariya has established herself to get a ahead-thinking small business chief. But over and above her results in the corporate planet, she has also emerged like a spiritual guidebook and intuitive teacher, a metamorphosis she shares openly via her YouTube channel, “This Is Mariya.”
This convergence of commerce and cosmic consciousness will make Mariya Nurislamova one of the most unconventional—and powerful—figures in the fashionable entrepreneurial landscape.
Developing Scentbird: A Fragrance Disruptor
Mariya’s company career took flight in 2014 when she co-Established Scentbird, a business created to make designer fragrances more available through a every month subscription product. Modeled right after Netflix, but for perfume fans, Scentbird speedily became a go-to platform for fragrance discovery. Under her leadership, the company grew to serve over seven hundred,000 subscribers, offering entry to more than 800 fragrances from key global manufacturers.
With a solid foundation in model strategy, provide chain logistics, and marketing, Mariya productively captivated venture money, participated during the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ profits enterprise. She later on expanded her portfolio with Deck of Scarlet, a natural beauty model, and Drift, a vehicle fragrance corporation.
But while her track record from the startup environment was soaring, Mariya was quietly going through a spiritual transformation that may before long spill into the general public eye.
The Awakening: A Change to Spirituality
All over 2018, Mariya experienced what she described as a spiritual awakening. This interior evolution encouraged her to dive into metaphysics, Electrical power do the job, meditation, and intuitive channeling. As she deepened her spiritual observe, she commenced developing written content to assist Other people investigate their unique consciousness, in the long run launching her YouTube channel “This can be Mariya.”
The channel, which now has above 100,000 subscribers, attributes a variety of material—guided meditations, soul therapeutic strategies, chakra perform, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply own. She invitations her viewers to connect with them selves, the divine, as well as the unseen energies that form our everyday life.
Her followers frequently describe her written content as transformative, and she or he has cultivated a deeply faithful spiritual viewers as a result of steady engagement and authenticity.
Controversy at the Crossroads of Identity
Although lots of have embraced Mariya’s twin id, Other people have raised eyebrows—particularly as her metaphysical beliefs are getting to be additional publicly noticeable. In 2024, a feature because of the Enterprise of Fashion spotlighted The stress concerning her roles being a tech CEO and a spiritual Instructor.
Some of Mariya’s statements—for instance feedback on choice therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from customers, influencers, and perhaps former collaborators. Various elegance influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social media marketing discussion boards debated the appropriateness of her beliefs in relation to her leadership situation in a mainstream brand name.
In response, Mariya clarified that her spiritual teachings are particular and offered beneath her to start with name only, deliberately separated from her Qualified id. However the controversy opened up a broader discussion about no matter if general public figures can—or should—compartmentalize their beliefs from the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Whilst a lot of founders try to maintain an image of neutrality, she has picked to indicate up as her entire self. This standard of transparency can be the two magnetic and polarizing.
On one particular hand, her authenticity is refreshing. She provides psychological intelligence and mindfulness to an industry frequently focused exclusively on scale and tactic. On the other, her outspokenness about spiritual subjects invitations scrutiny, particularly in an era when on the web written content can rapidly go viral and provoke robust reactions.
Continue to, Mariya’s solution speaks to a further cultural shift. As more and more people take a look at wellness, consciousness, and private enhancement, figures like her—who bridge the spiritual and product worlds—may grow to be far more widespread, not a lot less.
Businesswoman. Mystic. Influencer.
Together with running her firms and YouTube channel, Mariya has designed an ecosystem of spiritual choices. She hosts retreats, features personal channeling classes, sells spiritual resources, and it has even revealed a guide titled seventy two Keys to Manifestation. She’s basically made a parallel business during the spiritual Room—completely individual from her role at Scentbird, nevertheless equally as structured and scalable.
Her spiritual brand name, like her magnificence brand, is world wide, polished, and encounter-pushed. It’s clear that Mariya applies precisely the same volume of concentrate and creativeness to both equally spheres of her lifestyle. Irrespective of whether major a staff of builders or channeling divine energy to get a guided meditation, she delivers with clarity and conviction.
The Street Forward
Mariya Nurislamova’s journey raises critical questions on id, Management, and general public everyday living. Can a tech CEO even be a mystic? Ought to small business leaders share mariya nurislamova scentbird their own beliefs with the public? What transpires when those beliefs obstacle regular norms?
Regardless of the solutions, Mariya proceeds to wander her path unapologetically. She represents a new era of business owners—kinds who aren’t frightened to generally be sophisticated, spiritual, and multidimensional. Her boldness could possibly Price her some partnerships, but What's more, it earns her admiration from those who value fact around conformity.
In the end, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what it means for being complete.
Mariya Nurislamova lives for the intersection of logic and instinct, small business and spirit, Management and vulnerability. Her story can be a bold testament to dwelling authentically, even if that authenticity comes with risk. As she continues to broaden her dual empire—equally earthly and cosmic—she invitations us all to think about what this means to guide with soul.
Regardless of whether the thing is her for a visionary or possibly a provocateur, something is for certain: Mariya Nurislamova is just not fearful to break the mould.